|About Radio Apac 92.9 FM / 106.5 FM
Radio Apac is an autonomous organisation. It has
established its own direction with the support of Commonwealth of Learning and the
community members. Radio Apac was a pioneer of the FM radio service in the Lango sub
region and enjoys the community's goodwill.
Radio Apac has a sense of mission to fulfil its mandate. We have strong fundamental norms
such as concentration on educational programming, a concern for the social economic impact
of information broadcast on radio, grass roots participation in programming and high
standards of excellence and innovation.
Radio Apac is getting an increase in the proportion of sponsored programmes as our
programming attracts non-government organisations and government departments, and an
increase in commercial advertising from our catering to the business community.
Radio Apac produces programmes of quality to compete in the market place without
compromising its mission. Radio Apac's programmes are bilingual, multi- cultural and
multi-ethnic. The programs respond to the social and cultural needs of minority groups and
various specialised audiences. We recognise women program producers and other visible
minorities in the overall production of programs. Radio Apac has held research workshops
to identify the communities broadcast information needs.
Radio Apac's marketing program has exhibited strengths in areas of areas of promotional
activities and community networking. The vast majority of Radio Apac clients are satisfied
with the marketing program. In addition it is the only mullet-media centre in Apac and
therefore enjoys a huge monopoly. Radio Apac has a repository of skills, experience, and a
willingness to experiment and have built a tradition of excellence that enables it to play
an indispensable service to the public.
In future Radio Apac Ltd. intends to diversify and use film, television, video electronic
distribution, new digital media and CDROMS to promote its distribution of information and
reach the Apac communities in their homes, schools, businesses and recreation places.
Jimmy Okello and Dorothy K Okello proposed the Radio Project to the Commonwealth of
Learning to set up a FM radio station to provide the following services:
- Educational broadcasting which is the main focus of the station.
- Local news, current affairs and entertainment.
- Commercial notices at a nominal fee to support the radios operational costs.
The radio project was implemented by a partnership of The Commonwealth of Learning,
ASDI an Apac based local NGO and members of the Apac community. The initial broadcast of
the station was over a 40-km radius for the Apac community. With the extension broadcast
services he coverage now include Apac, Lira, Gulu, Kitgum, Kaberamaido, Kumi, Soroti,
Masindi and parts of Nakasongola. Initial programming was educational including distance
education for primary and secondary schools, adult literacy programmes, health education
and AIDS awareness, and farming practices. Programming has expanded and is now categorised
under Agriculture, Health, Women and Youth, Environment, Business and Governance.
The management of Radio Apac is lead by the board of directors. The executives include the
President, Financial Director, Operations Director, Marketing and Sales Director. Other
executive positions include Director of Partners, Director Information Communication
Technology, Director of Programs and Director General Duties.
Radio Apac employs a Station Manager who is responsible for the station staffs who include
Technicians, Presenters/DJ's, Accounting clerk, Reception/Secretary and Security Guards.
Radio Apac has Offices in Apac Town Biashara Street, Lira Town White House and Kampala
City on Nkrumah Road. Each location follows administrative policies of Radio Apac.
Computerised accounting and administrative packages are used to support the administrative
process. In order for Radio Apac to co-ordinate all administrative functions at all its
locations an Internet connection is required. This will enable the main office in Apac to
be networked with the Lira and Kampala branches.
Radio programmes from Radio Apac are demand driven. Radio Apac is highly responsive to the
needs of the communities in its target market. Our programming is o f mutual interest to
the customers we are targeting that is why they will continue to buy our services in
preference to those of the competition.Radio Apac is affiliated with Worldspace (Africa
Learning Channel) and British Broadcasting Corporation BBC.Prospective customers are
segmented as follows:
- Individuals in the community.
- Business corporations.
- Non government organisations.
- Government departments.
- International organisations.
- Operational Activities
Radio Apac has the incoming and outgoing programmes. The community is encouraged to visit
the Radio Apac offices and studio in our incoming programme. In the outgoing programme,
Radio Apac reaches out to the community and takes services to their doorsteps using
bicycles and mobile radio transmission.
Radio Apac has Offices in Apac Town Biashara Street, Lira Town White House Hotel and
Kampala City on Nkrumah Road. Our staff and representative number over fifteen and are
well positioned to cover and serve our target communities.
Radio Apac is currently renting the premises from which it operates. In future Radio Apac
plans to construct its own premises to House the main office, studio and broadcasting
operation in Apac town.
- Progress to Date
Radio Apac was launched on 17th October 1999 by Hon. Jovino Akaki, Minister of State for
Tourism, Trade and Industry, and Member of Parliament for Maruzi county, Apac District. It
was the first FM radio station in the Lango sub region and is the only community radio
station. The radio equipment, a donation from The
Commonwealth of Learning (COL), was installed/commissioned by Mr. David Walker and
members of the local community. After installation, reports indicated that the radio
broadcasts were received in Akalo, Balla, Ayer, Inomo, Aduku, Nambieso, Cawente, Akokoro,
Ibuje, Cegere, Masindi port (Apac Ferry), Aber, Kamdini Trading Center, Loro, Aboke, and
Lira town (Lira District). Due to the unprecedented demand for its services, Apac expanded
its services by increasing its coverage area to include Apac and Lira, increased its
transmission output from 30kw to 40kw, expanded on its production and services to the
clients and the communities such as wider subject programming and communication services.
The extension was achieved by installing the 106.5 FM
rebroadcast unit at Odokomit in Lira District. Radio Apac is now evolving into a community
media centre providing multi-media services to the community and customers. Radio Apac
enjoys support from the Local NGO's, Government departments and the Private sector.